If you run a boutique, you already know the fall buying window is one of the most important of the year — customers are refreshing their closets, gift season is right around the corner, and the brands that show up with genuinely wearable, well-designed pieces are the ones that earn repeat orders. GRACE+EMMA's Fall Edit, part of our Western Muse collection, is built with exactly that retailer priority in mind: pieces your customers will actually buy, wear, and come back for more of.
In this post, we're walking through what's in the Fall Edit, why it's resonating with boutiques this season, and how to place your first (or next) wholesale order.
What's In the Fall Edit
The Fall Edit spans 40 products across graphic tees, coverups, dresses, outerwear, tops, shorts, and vests — a genuinely full assortment rather than a narrow single-category drop. A few standouts retailers are already reordering:
- Puff Sleeve Midi Dress (Red Floral, Leopard, Rust Floral) — A flattering smocked bodice and square neckline silhouette that's become one of our most-repeated retailer reorders.
- Kathryn Classic Button-Up (Leopard, Horse Print) — Our signature lace-trimmed blouse, now in bold western prints for fall.
- High Neck Blouse with Lace Peplum (Black, Maroon) — Genuine embroidered lace detail, a strong seasonal color story for fall.
- Lace Long Kimono (Brown, Black) — A flowing layering piece that pairs with nearly everything else in the assortment.
- Mock Neck Mesh Top (Floral, Horse Print, Deer Print) — A fitted, stretchy base layer available in three distinct prints.
- Square Neck Long Sleeve Top (Leopard, Grey, Maroon, Deer Print, and more) — Available in a genuinely wide color range for retailers who want depth within a single style.
- Floral Puff Jacket with Denim Lining and Green Floral Print Jacket with Ruffles — Two standout outerwear pieces to anchor a fall window display.
- Horses on Ivory Sweater Vest and Lace Horse Shoe Sweatshirt — Western-inspired knitwear with genuine seasonal appeal.
Why This Assortment Works for Boutiques
A few things set the Fall Edit apart as a retailer buy, beyond just the individual pieces:
- Genuine color depth within each style. The Square Neck Long Sleeve Top alone comes in Leopard, Grey, Maroon, White, Mauve, Black, and Deer Print — meaning you can build a cohesive in-store display around one silhouette without looking repetitive.
- A real mix of basics and statement pieces. Customers walking in for a simple layering top will find one, and customers looking for a standout western print will find that too — in the same collection.
- Lace as a genuine seasonal through-line. Between the Kathryn Button-Up, the High Neck Blouse with Lace Peplum, and the Lace Long Kimono, lace detailing threads through multiple price points and categories, giving customers a reason to build a full look rather than a single piece.
Open Packs: Ordering the Way That Actually Makes Sense
Unlike traditional pre-packs, GRACE+EMMA sells everything as Open Packs, XS through 3XL. That means you're not stuck ordering a fixed size ratio that doesn't match your actual customer base — you can order the sizes your store genuinely sells, in the quantities that make sense for your specific floor. For a boutique that knows its customer base well, this flexibility alone can meaningfully improve sell-through compared to rigid pre-pack requirements.
Fast Shipping and Flexible Payment
A few operational details worth knowing before you place your first order:
- Fast shipping. All orders ship within two business days from our Dallas, TX headquarters.
- Buy Now, Pay Later. We offer flexible payment options through Sezzle, giving retailers more breathing room on cash flow during a big seasonal buy.
- Over 400 5-star reviews from retailers who've built their assortments around GRACE+EMMA in the past.
How to Start Ordering Wholesale
If you're not yet set up with a wholesale account, here's how to get started:
- Complete the Wholesaler Application. New retailer accounts are approved through a short application process before you can view wholesale pricing.
- Schedule an appointment with a sales representative. If you'd rather talk through your store's specific needs before placing a first order, you can book a virtual or in-person appointment at our Dallas headquarters.
- Browse the Fall Edit and place your order. Once approved, you'll have full access to wholesale pricing across the entire collection, ordered in Open Pack sizing that matches your store.
Already a Wholesale Customer?
If you already have an account, log in to view current pricing on every piece in the Fall Edit, along with the rest of our current wholesale catalog — including New Arrivals, Best Sellers, Elevated Basics, and The Travel Edit.
Visiting in Person or at Market
If you prefer to see and touch the collection before ordering, a few options:
- Visit our Dallas, TX headquarters for a personal shopping appointment with a sales representative.
- Catch us at an upcoming trade show — check our current trade show schedule for cash-and-carry opportunities and booth locations if you're already planning to attend Market.
- Shop us on Faire if your store already uses that platform for wholesale ordering.
Building a Fall Assortment Around This Collection
For retailers planning their fall floor set, here's a simple way to think about building around the Fall Edit:
- Anchor with one outerwear piece — the Floral Puff Jacket with Denim Lining makes a strong window or mannequin display piece.
- Build depth with the Square Neck Long Sleeve Top across its full color range for a cohesive wall display.
- Add the Puff Sleeve Midi Dress in at least two colorways as a genuine statement piece for customers shopping for something special.
- Round out with the Kathryn Button-Up and Lace Long Kimono to give customers layering options that tie the whole assortment together.
Final Thoughts
The Fall Edit is built to give boutiques genuine flexibility — real color and print depth within key styles, a mix of basics and statement pieces, and Open Pack ordering that lets you buy according to your actual customer base rather than a rigid pre-pack ratio. Combined with two-day shipping from our Dallas headquarters and Buy Now, Pay Later options through Sezzle, it's designed to make the fall buying season as straightforward as possible.
Ready to see the full collection and current wholesale pricing? Browse the Fall Edit on our wholesale site, or if you're new to ordering with us, start with the Wholesaler Application to get set up with an account.
Questions about the collection or your order? Schedule an appointment with one of our sales representatives, or visit wholesale.graceandemma.com to explore our full current catalog.