Our Story
At GRACE+EMMA, we believe clothing is more than something you wear. It's a way to celebrate life's moments, create memories, and bring people together.
What started as a simple dream has grown into a community of women who choose joy, lead with grace, and uplift others every day.
Our Journey
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2012 • The BeginningSouthern Grace was founded with one goal: create stylish, comfortable clothing women actually wanted to live life in. We started small, but dreamed big. |
2014 • Growing Across AmericaBoutiques across the country began carrying our collections. One store became ten. Ten became hundreds. Before long, thousands of retailers trusted us with their customers. |
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2018 • More Than ClothingAs our brand grew, so did our mission. We realized we weren't simply selling clothes—we were helping create memories for family vacations, holiday traditions, girls' trips, and everyday moments. |
2026 • Opening Our DoorsAfter years of serving boutiques across America, we opened our own retail stores. These spaces were designed to be more than places to shop—they're places to gather, celebrate, laugh, and connect. |
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TodayToday, GRACE+EMMA serves women across the country through our retail stores, website, and thousands of independent boutiques. Our PurposeCreating products and experiences that uplift women and the communities we serve. |
Our Core Values
Create CommunityWe believe life is better together. Lead With GraceChoose kindness, empathy, and understanding. |
Uplift OthersWe share this life together—let's help each other rise. ElevateStrive to achieve your greatest potential. Fly on, sis. |
Thank You
Whether you've been with us since the beginning or just discovered GRACE+EMMA, thank you for being part of our story.