Category Spotlight: Denim — The Category Every Customer Walks In Looking For

If there's one category no boutique can afford to under-stock, it's denim. It's the piece nearly every customer is either wearing or shopping for the moment she walks in, and it's the anchor around which most of the rest of her outfit gets built. GRACE+EMMA's current Denim lineup is built to give you real range within that single, essential category — from everyday washes to genuine statement pieces — without asking you to guess at trend cycles you can't predict.

In this post, we're breaking down what's currently in stock, why denim depth pays off more than almost any other category, and how to place your order.

What's In Stock Right Now

The Denim category currently has 11 in-stock styles (with 8 more temporarily out of stock), spanning everyday washes, wide-leg and barrel silhouettes, and genuine statement pieces:

• Polka Dot Barrel Jeans, Pink — A playful print on a flattering barrel silhouette, a genuine attention-getter for your denim wall.
• Striped Straight-Leg Jeans — A fresh vertical stripe pattern that stands out from a typical denim assortment.
• The Valentina Mid-Wash Jeans (currently on sale) — A wide-leg flare with front pockets, a classic silhouette at a compelling current price point.
• Straight-Leg Jeans with Rhinestones and Straight-Leg Jeans with Pearl Studs — Two embellished options that let your customers shop for genuine sparkle without leaving the denim section.
• Dark Wash Straight-Leg Denim — Your classic, everyday reliable wash.
• The Naomi Black Split Hem Skinny Jeans (currently on sale) — A fitted black skinny with a split hem detail.
• The Giovanna's Metallic Gold Skinny Jeans (currently on sale) — A genuine statement piece for customers who want denim that reads as evening-appropriate.
• Straight-Leg Jeans, Mid-Wash and Wide Leg Jeans, Dark Wash — Two more everyday, versatile washes to round out your basics.
• Barrel Jeans, Leopard — One of our most in-demand statement prints, sold in this bold animal print colorway.

Why Denim Depth Is Worth the Investment

• Denim is a near-universal entry point. Even customers who aren't sure what else they need will almost always try on a pair of jeans — making this category a reliable door-opener for the rest of your floor.
• A mix of basics and statement pieces multiplies your customer base. The Dark Wash Straight-Leg and Mid-Wash options serve your everyday shopper, while the Leopard Barrel Jeans and Metallic Gold Skinny Jeans serve the customer looking for something bolder — all in the same category.
• Current sale pricing on three styles — The Valentina Mid-Wash Jeans, The Naomi Black Split Hem Skinny Jeans, and The Giovanna's Metallic Gold Skinny Jeans — gives you room to build strong margin into your opening buy or offer a genuinely compelling price point on the floor.
• Denim drives cross-category attachment. A customer buying jeans is shopping for tops, layers, and accessories to go with them — strong denim stock tends to lift sell-through across your whole store, not just this one category.

Sizing

The current assortment runs from size 0 through 20 across most styles, with full size runs available in the in-stock colorways. Colors currently represented include Blue, White, Gold, and Animal Print.

Building a Denim Wall for Your Store

1. Anchor with two everyday washes — Dark Wash Straight-Leg Denim and Straight-Leg Jeans, Mid-Wash, to cover your most common customer request.
2. Add one wide-leg silhouette — Wide Leg Jeans, Dark Wash, for customers who prefer a more relaxed fit through the leg.
3. Stock at least one embellished pair — the Rhinestone or Pearl Stud straight-leg styles — for customers shopping for something with a bit more shine.
4. Feature the Leopard Barrel Jeans prominently. This print consistently performs as a genuine statement piece and works well as a mannequin or window feature.
5. Take advantage of current sale pricing on The Valentina, The Naomi, and The Giovanna's to build in margin or offer your customers a stronger price point on standout styles.

Open Packs and Fast Shipping

As with our full wholesale catalog, Denim is sold entirely as Open Packs, sizes 0 through 20 — order according to your store's actual size curve rather than a fixed pre-pack ratio. All orders ship within two business days from our Dallas, TX headquarters, with Buy Now, Pay Later options available through Sezzle.

How to Order

If you already have a wholesale account, log in to view current pricing across the full Denim category.

If you're new to ordering with GRACE+EMMA wholesale:

1. Complete the Wholesaler Application to set up your account and access wholesale pricing.
2. Schedule an appointment with a sales representative if you'd like guidance on building a denim assortment suited to your customer base.
3. Place your order once approved, with fast two-day shipping from Dallas.

Prefer to See the Denim in Person?

• Schedule a personal shopping appointment at our Dallas headquarters, virtual or in-person.
• Catch us at an upcoming trade show if you're already planning to attend Market — check our current cash-and-carry and booth schedule.
• Shop us on Faire if that's your preferred wholesale ordering platform.

Final Thoughts

Denim is the one category almost every customer walks in already looking for, which makes real depth here one of the highest-leverage buys you can make this season. Between everyday washes, wide-leg silhouettes, embellished statement pairs, and current sale pricing on three standout styles, this assortment gives you room to serve your full customer base from one well-stocked wall.

Ready to see current pricing and place your order? Browse the Denim category on our wholesale site, or start with the Wholesaler Application if you're setting up a new account.

Questions about building out this category? Schedule an appointment with one of our sales representatives, or visit wholesale.graceandemma.com to explore our full current catalog.