Football season has a dress code of its own, and Grace + Emma's Gameday collection is built to meet it. The line takes the brand's signature blend of trendy, comfortable, and graceful design and points it squarely at tailgates, stadium seats, and sports-bar watch parties, offering pieces that read "team spirit" without sacrificing style.
A Lineup Built Around Everyday Comfort
Rather than leaning solely on jerseys and team colors, the Gameday collection stretches across the categories Grace + Emma is known for — tops, loungewear, shorts, skirts, and accessories — all filtered through a sporty lens. Shoppers will find graphic tees and boxy tees with slogans like "Go Team," "Take Me Out," and "Home Run," alongside sequin and glitter-embellished jerseys designed to catch the light under stadium lights. For cooler days, the collection includes lightweight sweatshirts and micro-fleece crewnecks with playful phrases such as "Rooting for U" and "GO TEAM," giving fans a cozy option once the temperature drops in the stands.
On the bottoms side, the collection's "Go-Getter Shorts" come in an unusually wide range of colorways — from red, black, and blue to gingham, floral, and leopard prints — making them one of the most versatile pieces in the lineup. Two lace-trimmed skirt-and-shorts sets, in red and ivory, add a dressier option for fans who want to look put-together while still being ready to cheer.
Comfort-First Fabrics
True to the brand's DNA, the Gameday pieces borrow from Grace + Emma's popular "Butter Soft" fabric line, with the maroon Butter Soft Pants, V-Neck Top, and Quarter-Zip Top all showing up in the collection. These are built as much for lounging before kickoff as they are for sitting through a full game, emphasizing stretch and softness over structure.
Small Details, Game-Day Attitude
The collection isn't afraid to have a sense of humor about sports fandom, either. A standout piece, the "Bad Knees Running Club" cap, pokes fun at the reality of cheering from the sidelines rather than playing on the field — a nod to the brand's approach of pairing fashion with personality. Prices across the collection are accessible, generally ranging from around $27 for accessories and graphic tees up to about $72 for the quarter-zip tops, keeping the line approachable for fans stocking up on multiple pieces for the season.
Who It's For
Grace + Emma frames its Gameday pieces as options for celebrating "with grace" — dressing up for the occasion of a game day without defaulting to plain team merchandise. Between the glittery graphic tees, patterned shorts, and cozy sweatshirts, the collection gives shoppers a way to show team spirit while still keeping with the brand's broader promise of flattering, comfortable, everyday-wearable fashion.